Starling helps salons, clinics, gyms and restaurants collect genuine Google reviews after each visit, reply to them in minutes with AI drafts you approve, and see what customers keep praising — or complaining about.
Works with your Google Business Profile. Free while in beta.
Rohan Joshi
Google review · 2 min ago
Haircut was great, Simran really listened. But I had to wait 30 minutes even with an appointment.
Add them in seconds, or import your client list.
Written for their service, opened in your own WhatsApp, SMS or email.
They tap the services they had and what stood out. Starling helps put it into simple words, they edit it, and post it on Google.
Sentiment, services and issues are picked out; you edit and approve.
See which complaints repeat, by service, month over month.
Pick the customer and the service they had. Starling writes a short, personal message with your review link, and opens it in WhatsApp, SMS or email from your own number. Every link is tracked, so you see who opened it and who reviewed.
What customers mention — last 12 months
Every review is read for sentiment, the services mentioned, and what went right or wrong. A 4.6 average can hide a waiting-time problem that shows up in one review out of ten — Starling surfaces it, with a suggested fix.
Keep hours, description, services and photos in Starling and push them to Google where its API allows. The sync screen shows exactly what Google accepted — and what it didn’t.
| Section | Starling | Status | |
|---|---|---|---|
| Business name | ✓ | ✓ | Synced |
| Opening hours | ✓ | ✓ | Synced |
| Services | 12 | 12 | Synced |
| Photos | 25 | 18 | Partial |
| Description | Edited | Older | Needs push |
Customers stay the author
The writing helper only uses what the customer picks and types, including what could be better. They edit it and post it themselves.
No gating
Every customer gets the same link, whatever their experience — as Google’s policies require.
You set the rules
Choose by star rating which AI replies post by themselves. Urgent or mixed reviews always wait for you, and you can hold any reply.